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Test your decision before you take it.

Describe a strategic decision. The digital minds of the decision makers it would touch tell you how each would react, and why.

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  1. 1

    Describe your decision

    A price change, a launch, a new market, a company to buy.

    Example

    Your decision

    Raise weekend rates by 12%

    A cold-chain carrier, from next quarter

    Weekend loads are a fifth of our volume. Two competitors run the same lanes.

  2. 2

    Pick your panel

    The digital minds of the customers, competitors and suppliers it touches.

    Example

    Your panel · 12 digital minds

    • AHead of logistics, pharma shipper
    • DHead of procurement, food retailer
    • PSupply chain director, vaccine maker
    • OFormer sales director, competing carrier
    • THead of transport, frozen foods
    • IOperations director, logistics provider
    • KFormer head of pricing, carrier
    • SFleet manager, reefer rental
    • LHead of quality, pharma distributor
    • MProcurement manager, meal-kit company
    • RFormer operations director, competing carrier
    • NCategory buyer, hospital group

  3. 3

    Run it

    Each reacts from its own past interviews, and says when it has no view.

    Example

    Reactions

    • AWeekend capacity is the hardest thing to find. I would pay for it.Would accept it · 3 interviews
    • DTwelve percent is a reason to see what the market offers.Would put the lane out to tender · 2 interviews
    • POne break in the chain costs more than any rate.Would accept it · 4 interviews
    • OWe would quote 5% under them the same week.Would switch carrier · 2 interviews
    • TOur weekend volume is small: we would retender it.Would put the lane out to tender · 2 interviews

    AI reactions from each expert's interviews, not their own words.

  4. 4

    Compare scenarios

    Change one thing and run it again. See who moves, and why.

    Example

    Raise weekend rates by 12%

    • Would accept it6
    • Would put the lane out to tender3
    • Would switch carrier2
    • No view in their interviews1

    Raise weekend rates by 6%, with weekend capacity guaranteed

    • Would accept it9
    • Would put the lane out to tender2
    • Would switch carrier0
    • No view in their interviews1

    AI reactions from each expert's interviews, not their own words.

Any strategic decision

A price change / A product launch / A new market / An acquisition / A supplier switch / A new contract.

Real people's reasoning, not invented personas

  • Real decision makers

    Every voice is the digital mind of a real expert, in the seat that matters to your decision.

  • Built on what they said

    Each reacts from its own past interviews: what made them switch, what they paid for, what they ignored.

  • Every reaction sourced

    Each one cites the interviews it comes from, so you can read what was actually said.

  • Not a forecast

    It shows how the people who decide in your market have reasoned, applied to your case.

  • Not invented personas

    No made-up buyer: a digital mind with nothing on your decision says so.

  • Not their own words

    Reactions are generated by AI from their interviews, and labelled so.

How it all connects

One network. Two platforms that feed each other.

One network

two platforms

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